Alitza Wellstead

My Work

Accomplished brand voice leader and copy strategist with over 20 years' experience crafting and directing compelling content in Beauty, Fashion, Home and Retail. Skilled at developing global campaigns, establishing brand identity and voice, and leading high-performing teams to translate and execute omnichannel marketing strategies. Proven success in launching loyalty programs, driving content innovation, and managing full creative life cycles—from concept to execution.

STAUB 50th Anniversary Campaign

WetWall Launch

Philosophy Fragrance Campaigns

Philosophy Skincare Campaigns

Multibrand & Multicategory Beauty Content

Macy's Fashion

Philosophy Holiday Campaigns